SEO for Girl Boss Bloggers: On-Page Optimization Basics
Bloggers are scared of SEO. I've noticed this with a lot of beginner female entrepreneurs. Is this you? Don’t get intimidated by words that sound tecky. Search Engine Optimization, or SEO, is not that big of a deal. It’s not even as technical as you might think. I’m going to explain it all to you with examples from the beauty blogging industry. Let’s get started.
What is SEO?
Simply put, SEO is a mix of tactics (things you can do) to help your beauty blog show up in search engine results (SERPs) more easily. So when people search for a particular topic or keyword your article on that topic would pop up and ta-daaam, visitor meets your blog.
There are 3 types of SEO:
On-page SEO – what to do in order for your articles/pages to rank
On site or technical SEO – what to do for your site to be indexed by search engines
Off-site SEO – what to do in order to get links back to your site (this equals: rank better for certain keywords + gain traffic)
In this article I’ll cover On-Page SEO basics that every girl boss blogger needs to know.
What's On-Page SEO
Like the name says, on-page SEO refers to specific elements of a page that you need to optimize in order to increase its chance of being discovered by your target audience easier and faster.
This means you need to know a few tips and tricks on how to write better:
H1 and H2 tags
Let’s take them one by one.
How to optimize your title tag
The title tag is NOT the title of your article. It’s just the name that you give to a page. This name appears, among other places, in search engine results.
Your title tag may be different than your headline, though most of the time they are the same. Your title tag should have no more than 55-60 characters and it should include your keyword at the beginning. Don't duplicate title tags. Write a unique title tag for every page.
Read more about title tags in this article from MOZ.
How to optimize your heading tags
Search engines look at the heading tags on a page to better determine what the page is about and what’s the page structure. These are good places to insert relevant keywords (as long as they fit in naturally and don’t make your content look spammy.)
Heading tags have a top-down hierarchy from H1 to H6. Search engines will consider H1 and H2 tags more important than the rest. This is how heading tags look like on a page:
For your blog post, the H1 tag would be the actual title/ headline of the post while the H2 would be the subheadline. Here's an example from my own posts:
It's recommended you use H1 and H2 tags consistently. While the other tags are important as well, you can skip them if they're not necessary.
I've written a great article (there's your modest girl right here :) ) on how to optimize your headlines (free template included.) It can prove very useful if you're into beauty blogging, so give it a try.
How to optimize your meta description
The meta description is the block of text that appears under the title tag in search engine results and it describes what the page is about.
The meta description’s role is to get the visitor from Google to click on your link. In other words, meta descriptions are there to generate click-throughs from search engines.
A well crafted meta description has been found to increase click-through rates to websites. That means it influences how likely a user is to click on your result instead of a competitor’s.
As a good practice:
Make your meta description actionable, write in active voice.
Include a call-to-action.
Don’t write more than 160 characters with spaces.
Make sure it matches the content on your page.
Write a unique meta description for every single page
How to optimize your URL
Have a look here:
This is a pretty URL: https://beautymunsta.com/best-essential-oils-for-stretch-marks/
Ugly URL here: https://books.google.fr/books?isbn=1537877763
All the URLs of your blog need to look like the pretty one above. Keywords in the URL show up in search results and research has shown that the URL is one of the most prominent elements searchers consider when selecting which site to click on. So consider these:
Add keywords in URL – if your content is optimized for SEO, it’s a good practice to match the page title with the URL.
The more readable the better.
Exclude dynamic parameters – if you can avoid using URL parameters, do so.
Don’t include stop words (and, or, but, of, the, a, etc.)
Use hyphens and underscores to separate words.
Shorter is better – you don't need to take this to the extreme and if your URL is already less than 50-60 characters don't worry about it at all. But if you have URLs pushing 100+ characters, there's probably an opportunity to rewrite them.
Where to find your meta tags
Most Content Management Platforms (like Wordpress, Blogger, Wix or Squarespace) give you the option to optimize your tags right from your page editor. If you're a Wordpress user, you can easily customize your meta tags with a plugin like Yoast SEO.
I hope this helps you get a clear understanding of the simple things you need to optimize on your page in order to increase the chances for your content to perform at its best.
Have a question on your mind or maybe you just need extra help with SEO? Hit the comment section and let me know. I'd be happy to jump in and help.